Curriculum Vitae

As an independent consult, I design, advise/coach/mentor, and provide workshops for companies which have included Blend, IBM, Amazon, Cardstack, Deloitte, Justworks, Mass.gov, Upwork, W3C, Webflow, etc.

Recent projects are executed as collaborations with distributed and virtual studios and agencies including Superfriendly, Nine Labs, Group of Humans, and Josh Silverman.

I run events including Clarity (a design systems conference), the Design Systems Coalition SF (an SF-area meet up dedicated to all things design systems), and The Mixin (an SF Sass & Frontend meet up).

I also run other community projects including the Design Systems Slack (with 16K+ members), Sass.News, Design Systems Jobs, etc.

I led the design systems and design operations for a new product. The responsibilities included documentation, providing creative, interaction, and visual design direction to the design team, frontend development, accessibility, design tooling distribution, etc.

Taking on a larger role as Lead Designer, I led the information architecture, design, and development for the design system. I also partnered with other designers to adopt the system. I continued evangelism efforts internally and externally.

I pitched the design system to stakeholders in engineering and design leadership, and got buy-in. With the Lightning Design System funded and a team formalized, I received a title change to clarify my role. I conducted design systems work (which included UX design, visual design, frontend development, and documentation). I drafted the team vision and charter and worked closely with our team’s people manager on planning and presenting our goals with the organization.

I also led the UX organization’s evangelism and outreach efforts including being the Editor-in-chief for the team blog, the admin for the social media accounts, organizer of various meet ups and conference sponsorships, writing, speaking, and coaching both internal and external people on best practices using the design system.

I also mentored designers to level up their skills in frontend development.

I moved to the core team to work on design systems across the various products. I worked closely with other product designers to standardize and document the design language and specifications for mobile and web application designs.

I helped invent design tokens, which became adopted by the industry as a best practice for scaling design in a system.

On a small design team of 3, I worked on a product called Do which was a social productivity product. Because we were a small team, I was product designer, marketing designer, and web developer. I led the Android app design. I also created the style guide for the marketing website and web application, as well as guided the engineering team on CSS best practices. Additionally, I led some of the design features for the iPhone application.

Prior to hiring a marketing designer, I took on those projects which included our assets for the app/play stores, social media channels, and microsites for our marketing videos.

This product, owned by Salesforce, was sunset in 2014. The domain name was sold, so the Do that exists today is not the same product.

I designed screens for pricing and sign up flows and the mobile app. I also did graphic design work which even included Dodgeball uniforms and a company party invitation.

I led the user experience design, visual design, and frontend Sass develpment in-house for the AppCloud experience. I developed a coded, living style during the early days of this practice.

I provided design and frontend web development for various company products as well as client projects, which includEd the ABC Nightline iPad and Twitter-stream microsite, the Disney iPhone app, 50 People One Question, and more.

I produced visual and interaction design in-house for various features for the online shopping experience. This included the Mac configurator, the Cart and Checkout experience, the Sign In/Create Account flows, the iPhone purchase with mobile carrier sign up flows, education landing pages, and more.

I also designed and documented a style guide for the team.

I led the CSS architecture in-house for the remodel project, moving to entire online experience to web standards. I also maintained and documented front-end best practices into a style guide.

I was an Interactive web designer and frontend web developer for clients including NuVasive, Medtronic, FedEx, Posh Pattern, and more.

I was a part-time web developer and designer for websites, business cards, and other printed materials for clients including Emerge Memphis, Germantown Day Spa, etc.

In-house, I was a web developer and graphic designer for brochures, branded merchandise and gifts, company newsletter, stationery, large-scale graphics for trade show booths, company vehicles, and the intranet website.

As an intern, I provided design and frontend development for client projects for a leading Memphis agency. This included creating style guides documenting design and code.

Clients included American Contract Bridge League, FedEx, International Paper, Anita Kerr, etc.

I am an Advisor for the company’s various products, including the open-source project Diez (diez.org), a cross-platform design system framework. Diez makes it easy to adopt a unified design language across codebases, platforms, and teams.

I advise a new start up, by meeting with the CEO and board of directors, and other contributors to provide guidance and feedback on their design direction and user experience.